Our
Story

What’s in a name? We believe that the answer is everything.
 

We don’t have "Southern" in our name simply because it is where we brew our beer. Southern represents who we are, what we believe in and most importantly where our ingredients are harvested. With brews containing ingredients ranging from Louisiana honey to Carolina malt, we raise a glass to the true Southerner’s beer.

Just like anything in the South, the initial inception of our brewery comes with a slew of tales passed around and around. So we invite you to sit back, kick up your feet and enjoy our version of the story. 

Wes Hodges and Joe Picou Southern Craft
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entrepreneurial Engineers

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Southern Craft Brewing Co. started as a hobby for Wes Hedges and Joe Picou, two friends who were engineers by day, homebrewers by night.

Vine
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Homegrown Hospitality

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As their skill set grew, so did their admiration for crafting unique flavors highlighting southern ingredients. With experimentation coming second nature to the two, they believed it was necessary to take advantage of locally grown ingredients that were readily available.

Red Stick Rye
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Brewing Badge of Approval

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In 2011, Wes and Joe entered their first National Homebrew Competition in San Diego where their original brew, named for their Baton Rouge home base, earned second place among 7,000 entries. You could say that the Red Stick Rye was the brew that began it all.

Pompous Pelican
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talent on tap

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Their success in other multiple homebrew competitions helped them realize something -- they really enjoyed making beer, and people really enjoyed drinking it. With this new found motivation, their Double IPA, Pompous Pelican, was born.

kegs
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southern craft success

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Their dream of building a microbrewery from the ground up with Southern-infused craft brews has become a reality. Follow the progress of the engineers’ endeavors on Facebook and be on the lookout for the first barrels produced in their new location. Something’s always brewing!